Dubai Fashion Week London’s inaugural launch took the market by storm by being the first event of its kind giving prime focus to the hidden treasures of the Middle Easts fashion market. With huge demand this event sold out over night. Headlining the event were our key Partners & Sponsors including BMW, L’Oreal Paris and SKII who all saw potential in the brand and showed their invaluable association.
The key focus for Season One was to increase our following, incite interest, create brand awareness and be recognised for our impactful and strong PR and audience reach.
As a result and due to our marketing campaign, just over 94 brands became a part of Season One and our audience reach reached a massive 20.1 million people across the world. The event was also attended by numerous channels including Fashion TV and celebrities, influencers, bloggers alike whilst also published in several articles such as Hollywood Gossip, Gulf News and BBC and was also featured on Snapchat London story and was the top story on Facebook for 2 consecutive months.
Business women and influencer who was flown in from LA to host the event.
Award winning top male makeup artist from Lebanon flew over to lead the hair and makeup team.